Sauna & Soak Lounge

In the heart of Clarksville, Tennessee, Sauna & Soak Lounge offers a peaceful escape for people looking to recharge and find balance. Owned and operated by Laurel Judd, this women-owned business isn’t just a place to relax—it’s a welcoming spot where the community can connect and focus on wellness. With its straightforward approach, the studio helps people feel better and regain their energy in today’s busy world. 

Laurel reached out to the Tennessee Small Business Development Center (TSBDC) in July 2021 when she was exploring the idea of buying a franchise. She had a clear vision for her wellness studio but needed guidance to make it a reality. That’s when Liz Snodgrass, her lead consultant, stepped in to help. Liz and the TSBDC team worked closely with Laurel, helping her prepare for a loan and connecting her with lenders. With their support, Laurel secured an SBA 504 loan and officially opened her first Sauna & Soak Lounge location on November 8, 2021. 

TSBDC’s help didn’t stop there. They introduced Laurel to local networking events and connected her with people in the Clarksville area, which became a big part of her business’s success. These relationships also supported her goal of building ties with the military community. With TSBDC’s continued support, Laurel was able to reach another big milestone: opening a second location in February 2024 with the help of a commercial loan. 

Now, Sauna & Soak Lounge is thriving, and Laurel is looking forward to even more growth and giving back to the community. Through partnerships like the one she’s built with Austin Peay’s athletics department—offering reduced-rate memberships—and her work with soldiers dealing with PTSD, Laurel’s business is making a real difference. 

When asked about her journey, Laurel said, “It has been a rewarding and joyful experience working with Liz Snodgrass from the TSBDC. I have been able to expand my knowledge about what it takes to be a small business owner and have been given more opportunities to grow and evolve.” 

The TSBDC continues to be a strong partner in Laurel’s success, meeting with her every few months to help solve business challenges and keep her on track. Through their connection with The Honor Foundation, they’ve also helped Laurel mentor soldiers who are transitioning and interested in franchising. As she keeps growing her business and giving back to the community, Laurel’s story is proof of how far teamwork and determination can go.