Dulce Amada

For Amada, baking has always been more than a passion—it’s a piece of her soul, steeped in her heritage and shared with her community. Born in Tamaulipas, Mexico, Amada dreamed of one day owning her own bakery, a dream that began when she was just eight years old, selling her homemade treats at farmers markets. In July 2023, that dream became a reality with the opening of Dulce Amada, a bakery in Covington, Tennessee, that specializes in custom event cakes and daily delights. 

Amada turned to the Tennessee Small Business Development Center (TSBDC) for guidance as she transformed her home-based baking business into a full-scale operation. Working with TSBDC Center Director Van Wylie, she received startup assistance, developed a comprehensive business plan using LivePlan, and navigated the complexities of business structure and financial planning. 

The result? Dulce Amada opened its doors in the heart of Covington. Amada purchased and renovated a building, hired employees, and quickly became an active part of the local community. Her bakery is not only a place for delectable treats but also a hub of creativity and connection, offering baking classes and supporting causes like the Go Lucy Go Foundation. 

“TSBDC assisted me with my dream of owning my own business,” Amada shared. “It’s a dream I’ve had since I was eight, selling my treats at the local farmers market.” 

True to its name, Dulce Amada—meaning “sweet” and “beloved”—has become just that in the Covington community. Amada’s artistry and international flair shine in her confections, which blend her Mexican heritage with innovative designs. 

Looking ahead, Amada is already envisioning growth. She plans to expand to additional locations, continuing to bring her sweet creations to even more communities. TSBDC remains a committed partner, ready to support her as she reaches new milestones. 

With her vision, hard work, and the guidance of TSBDC, Amada is proof that dreams, no matter how big, can come true when paired with the right tools and determination. Dulce Amada is more than a bakery—it’s a love story written in sugar and flour, shared with every customer who walks through its doors.