SUCCESS STORY FOR
Aloha Fish Co.
Aloha Fish Co. is a sea-to-table delivery service providing fresh high-quality seafood from Hawaii to Tennessee. All seafood is sourced from responsible fisheries and sustainable resources. Aloha serves a dynamic online ordering menu with fresh shipments weekly to the Nashville area from Hawaii, New Zealand, and the Pacific Northwest.
The business idea was born in 2020 after Jennifer was furloughed from her job due to the pandemic. During this period, Jennifer felt it was an ideal opportunity to launch her own business. As a transplant to Tennessee, she had already seen a market Tennessee was missing, fresh quality fish like she had experienced growing up in Honolulu.
Shortly after launching their business as a part-time venture Jennifer approached the TSBDC Vol State office for guidance. TSBDC director, Charles, reviewed the current business and recommended they begin working on a one and five-year plan for the business. Along with the business plan a financial overview was conducted, point of sale recommendations were made, as well as a new pricing structure.
After working through several strategic plans with the TSBDC Jennifer and her husband pursued the business full-time, they have a sales front open Thursday through Saturday for online pick-up orders as well as on-demand walk-up ordering. They have also partnered with like-minded businesses for pop-up shops and events. Through the last year, they have increased revenue, invested capital, and remained debt-free.
Aloha Fish Co. has growth plans for 2023 which include focusing on their business plan to open a brick-and-mortar fish market offering a wider selection of seafood, along with take-home kits, and additional dishes for patrons to enjoy.
Jennifer stated, “The TSBDC has been a big part of the growth of Aloha Fish Company. With Charles’ guidance, we felt more confident to maintain our business as new entrepreneurs in a new city. The resources available are impeccable and not taken for granted. We are so grateful for all the time Charles has given us as a mentor and guide as we grow our small business.”
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