Ali Kay

Ali Kay has always been a creative force. Since founding her business in 2003, the Chattanooga-based artist built her reputation by painting stunning murals and creating custom commissions. Over time, her business evolved, shifting its focus to in-studio art classes. While her passion for teaching grew, Ali realized there was even greater potential for her business to thrive. 

In 2021, Ali sought out the Chattanooga TSBDC for expert advice. She wanted to expand her offerings by introducing online training and subscription services but knew she needed help navigating the complexities of growth. With the guidance of lead consultant Josh Brown, Ali worked on defining her ideal business structure, creating detailed job descriptions, and connecting with CPAs to streamline her bookkeeping. Together, they also developed a comprehensive sales plan to support her ambitious goals. 

The results have been nothing short of transformative. In just three years, Ali’s revenue skyrocketed from $75,000 in 2021 to a projected $3 million in 2024. Her subscription service now boasts over 4,000 members, and she’s expanded her business to include branded merchandise and painting supply fulfillment. To manage her exponential growth, Ali has brought on additional staff and continues to thrive. Her remarkable achievements earned her the TSBDC’s 2024 Rising Star Award. 

Looking ahead, Ali is focused on strengthening the global community she’s built. “I am looking forward to growing my painting membership into an even larger global community of artists who are making painting part of their daily experience,” she shares. This April, Ali will host her first-ever conference in Chattanooga, welcoming 350 members for a three-day event designed to inspire and connect her community. 

Reflecting on her journey, Ali emphasizes the power of learning and collaboration. “Being a constant student has helped me grow my business over the past few years. There is always more to learn, new ways to do things, and new inspiration to be found. Don’t be afraid to try things you don’t yet know how to do. Just get help from someone who does.” 

With her creativity, determination, and the support of the TSBDC, Ali Kay is turning her vision into a vibrant, thriving reality.